Thursday, February 11, 2016

Blogger Problem #5: Followers


Eyelet Blouse: thrifted | Skirt: Charlie | Shoes: Zara
Bag: Furla | Watch: Swatch | Brooch: from mom | Bracelet: gifted

For bloggers, the ultimate determining factor of popularity and influence is the number of followers that they have. Number of followers is directly proportional to influence and popularity. Therefore, bloggers these days really work hard to gain as many followers as they can and show advertisers or potential sponsors that people read their blogs and that people are influenced by their blogs. However, I find that is not the case anymore.



Before, when blogging was still an emerging career, maybe you can equate the two: popularity to the number of followers. But that has changed over the years. I think blogging is becoming saturated as it is a career/platform that requires zero monetary investment and it is something that you can do leisurely – meaning anyone can start a blog anytime, anywhere they want. With the increasing number of bloggers, especially in the fashion and beauty department, it is hard to claim your place and make your blog standout. So the rest of us are left with a marketing strategy, which I think is brilliant but also fatal: follow-for-follow. I think this is brilliant because this is a great way to get your name out there. It is a great strategy to make people know that you exist. However, this could also be fatal for your blog. For one, these aren’t quality followers. They are only following you because they will receive something in return. And two, there will come a time when they will unfollow you so instead of increasing the number of followers you have you are left with a decreasing trend. I am guilty of this strategy and recently have experienced what I called “near death experience” of my blog.


I started blogging 4 years ago for all the wrong reasons and I admit that everything did not turn out as I had hoped it would. Then I took a break and realised I do enjoy blogging and I should try to reformat and make it the way I want it to be. I am now blogging because I need an outlet for all the thoughts in my head. I am kind of an introvert and I don’t socialize well with people, which is why I keep most things to myself. This blog has been my ground zero as this is where I let it all out. Anyway, I thought by doing that people would come to like me more and see the genuine side of me. I thought that might increase my popularity and number of followers I have. It did in a way but they are still mostly the “follow-for-follow” type of followers. They comment on my blog, I will follow and they will follow back. I was okay with that. The number of followers I had increased. I was happy. I thought I was doing well. And then a few days ago, they started to unfollow. I lost maybe 30 followers. I was appalled. I was sad. I was broken hearted.

It pained me to see the number of followers I have decrease at such a drastic pace. I lost these 30 people together. Not over a couple of days but in just one day. I was surprised. Why? How? Is there something wrong with me? Do they not like the content of my blog? Where did I go wrong? All these negative things went to my head and it was a depressing feeling. I thought maybe my blog is useless and no one really likes to read it. I thought maybe no one is interested in what I am publishing. I was hurt. But then I also realized I went back into blogging because I like it – not because I want to become popular and famous. I am blogging because I need an outlet; a space for my thoughts. I am publishing travel posts and product reviews because I want to share information. I am still hurting from that experience because I felt betrayed. These people were the ones who asked me first so why are they unfollowing now? I am still hurting because I felt no one is listening to me. As I mentioned I am a bit of an introvert and I don’t deal with people well. I need at least this blog to help me release my thoughts. But I realised even if there is only one person reading this blog it should be okay. I am blogging to voice out and be heard (even if there is just one person hearing) not because I want to be popular. It would be a nice perk/outcome if I can make a career out of doing this but that is not the whole point of blogging, is it? I am blogging for my own pleasure not for other people’s pleasure.

The whole point of this blog post is to console myself, really.



Eyelet Blouse: thrifted | Skirt: Charlie | Shoes: Zara
Bag: Furla | Watch: Swatch | Brooch: from mom | Bracelet: gifted




2 comments :

  1. I experienced that, too! I thought they really unfollowed me but when I lost 5 followers every day, consecutively, I was really wondering na. I don't want to think that it's coincidental and my followers decided to unfollow me at the same day. I think something's wrong, I don't know and I don't want to think of it anymore. I'll just stress myself to death haha. Don't worry, I'm here and have just read your post. Cheers! :)


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  2. This is so true babe. Parang people these days are all bloggers na. Parang nawala na talaga yung essence ng online diary. But yeah, andito parin naman tayo to fulfill that :*

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