Thursday, October 20, 2016

Blogger Problem #7: My Brand Story

Turtleneck: Landmark | Dress: Promod | Sneakers: Adidas | Socks: from Japan
Bag: Ted Baker | Watch: Swatch | Rings: Forever 21
Lips: Anastasia Beverly Hills Liquid Lipstick - Kathryn

There is no magic trick to making a blog successful. Only bloggers who know what they want and who know who they are. 

It shouldn't come as a surprise that there are bloggers who are bound for success and there will be those who will fall far behind. One of the differences I noticed between the two is the brand that they represent. Branding is an important part of any business - just like in blogging. A brand defines who you are and what you want people to see you as. A brand will allow people to recognise you and recall your business. A brand is more than just a logo or design of your website; it is the total package. 

I did some pondering over my 2-week hiatus and one of the things I realized this blog lack is a brand. There is that image I project to my readers that this blog is a hodgepodge of anything and everything under the sun - whatever catches my whim. But in order to step-up further in the blogging game, I realized a brand is important. What do I represent? How do I want my readers to think whenever they hear about The Pink Lemonade Girl? Who am I? 

Think about your favorite bloggers. There is that certain image that forms in your head when you hear their name or think about their blog because their brand was successfully communicated to their audience. When I think of Alix from The Cherry Blossom Girl, I think of colorful, whimsical and dreamy images. When I think of Julia from Gal Meets Glam I think of glamour, chic and feminine. They have a distinct image that forms in your mind when you think about them. Thus, they have succeeded in building in their brand. They have succeeded in communicating an image that represent who they are and what their business stands for. 

Having a brand means having a niche market. And a niche is important for a blog to have loyal followers and readers. This niche market found something relatable and interesting in your blog that compels them to keep coming back. And thus sustains the readership and page views of the blog.

So, what then is my brand? A question I thought long and hard for an answer. I used to believe claiming this blog as a personal blog is enough for people to understand the incoherence and non-relevance of posts. Since this is a personal blog, I have every right to post whatever the hell I want. But if I want this blog to soar further, I need a brand that will give readers coherence and relevance; something that will give them an image when they hear of The Pink Lemonade Girl. But what is it? I am yet to find out. But one thing I am certain: I want people to see this blog as relatable, youthful and "Asian".

Just a little survey and I would gladly appreciate everyone's opinion on this. Constructive criticisms are welcome (no bashing or hater comments, please. Those will not be published). How do you see this blog? What image do you have in mind when you think of this blog? Please leave it in the comments. Thank you!

 Turtleneck: Landmark | Dress: Promod | Sneakers: Adidas | Socks: from Japan
Bag: Ted Baker | Watch: Swatch | Rings: Forever 21
Lips: Anastasia Beverly Hills Liquid Lipstick - Kathryn






35 comments :

  1. Love this post. I really need to also discover my brand :)
    THE PINK ELEPHANT SHOE //

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  2. Really nice and useful post.
    I love your outfit too. :)
    xoxo, Szandi
    [Beauty Pop]

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  3. That I a good question. In fact, I don't know if I fall under any. You have me thinking.
    www.comfycozyup.com

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  4. Great post and cute outfit! Love the bag :-)

    https://barbiegirl06.wordpress.com/

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  5. Great read. I see you more as a beauty and style blogger, but I don't really get to define you.
    I struggle too with really defining my blog. There is so much I want to talk about and share it's hard to categorize. I'm still trying to find out what my brand is. i figured as i keep blogging I'd slowly and surely define my space.
    Now I'm really curious what image people have in mind when they think about my blog.
    I'm enjoying your blog already, I hope you find your brand :)
    xo
    Sauniya | Find Your Bliss ♡

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  6. Great post! Find and highlight their individual features are very
    important for a blogger. Only bloggers with their unique style, their
    features are becoming popular
    www.recklessdiary.ru

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  7. Good question. I need think about it. I love your bag.
    Kisses!

    galerafashion.com

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  8. You look so beautiful and stylishly!

    http://www.svetasanders.com/

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  9. You look fantastic, great bag:)
    Would you like to follow each other?
    kisses

    http://irreplaceable-fashion.blogspot.com/

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  10. I have your same proplem with my post!
    Thank you so much for sharing your experience
    THE HIDDEN SECRETS BEHIND THE PARIS FASHION WEEK

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  11. Sometimes its difficult because you have so much to share and your thoughts are all over the place however i still like your blog. Keep being you and doing what makes you comfortable.

    http://anaturellecraving.blogspot.com/

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  12. Such a cute look!
    Love Emina

    www.fashionbyemina.com
    Instagram: http://instagram.com/eminamasovic

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  13. That bag is so pretty!


    http://www.thequinoxfashion.com/

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  14. I agree: it is essential to develop and have a brand in the context of the own blog! Honestly, I have to admit I'm not sure how one can develop a successful brand - especially as I even don't know if I have been able to develop a brand for my blog :) But I know the look you show here is really cool!
    xx from Bavaria/Germany, Rena
    www.dressedwithsoul.com

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  15. I always enjoy your blogs regardless of it's about your travels, health and beauty, or fashion. For a Blogger that could talk about a lot of things, finding one Brand could be a lil hard. But of all, you know most how to define yourself. What are the things you are most passionate about? Good Luck in finding your own Brand.

    Jan - http://lavender-bliss.net

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  16. Thank you! Yeah, it is difficult to find your brand when you have so many ideas and thoughts that you want to share. But true, the only one who can tell me what my brand is, is me!

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  17. Many of us struggle with finding our brand. But let us not rush it and take our time. It will come eventually.

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  18. Agree! And thank you. Even when I think my blog is a hodgepodge of sorts you still read it. It means a lot to me.

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  19. You're welcome!

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  20. Thank you! Followed.

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  21. I am thinking about it a lot lately. And thanks!

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  22. Agree! There must be that something and it has to be consistent if I want to be popular.

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  23. Thank you for your honest answer. I am struggling to define my blog too. I know what I want it to be but I can't seem to steer it in that direction. I have so many things I want to talk about and share that defining this blog is a challenge.

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  24. Something that many of us have to think about.

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  25. Nice look for this season. Love your dress. I have a similar gray dress.
    Amanda-http://www.pickweddingdresses.com/vintage-wedding-dresses-c_7/

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